About Parentally

Parentally is a platform that connects parents with experts to provide support, insights, and advice during the challenging stages of parenthood. Their goal is to offer resources that help parents thrive, through expert advice, practical tools, and a sense of community.

The Project
Parentally wanted to make a splash at the Negenmaandenbeurs 2025 by bringing their digital platform to life at the event. They envisioned an Expert Lounge where parents could meet with professionals, attend masterclasses, and get practical advice, all while building brand awareness in an engaging, real-world way.

How I Helped

I worked closely with Parentally to plan and execute their presence at the four-day event, ensuring everything from logistics to stakeholder coordination ran smoothly. What I did:

• Event Planning: Together, we designed the Expert Lounge experience, ensuring it reflected Parentally’s mission and provided value to both parents and experts.
• Stakeholder Coordination: I helped streamline communication for all experts that joined Parentally on the fair, making sure everyone was on the same page and ready to contribute.
• Engagement & Feedback: During the event, I helped collect data from partners and experts to improve future events.
• Post-Event Review: Afterward, I supported Parentally in reviewing the event’s impact and gain insights for future growth.

Outcome
Parentally presented themselves strongly for four days at the Negenmaandenbeurs, which attracted over 35,000 visitors. The Expert Lounge was a hub of valuable connections, with both parents and experts praising the experience. It also helped Parentally grow their brand authority and prepare for future events.

How I Can Help You
If you’re planning to make your mark at industry events, I can help you organize, coordinate, and execute seamlessly. Let’s chat about how we can bring your ideas to life 🙂